A better understanding of the brain mechanisms behind the placebo effect may help clinicians maximize people’s health beyond the power of positive thinking, according to an article published in the journal Brain. The placebo effect is a beneficial health outcome resulting from a person’s anticipation that an intervention—pill, procedure, or injection, for example—will help them. A clinician’s style in interacting with patients also may bring about a positive response that is independent of any specific treatment.
Source: http://nccam.nih.gov/research/results/spotlight/110408.htm?nav=rss
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