[2,9] Apart from dissemination of medical information, the RMA can also interact with the KOL during advisory board meetings, speaker training, workshops, conferences, and further educational material development.[9] The RMA participate in the selection process to identify KOLs to such engage in collaborative efforts such as potential research collaborations, or lecture/meeting support (Round Tables, Congresses, Symposia, etc.) and also ensure a high level of scientific or educational integrity in these collaborative efforts. The RMA also build strong regional advisory boards and expert panels for the company’s key therapeutic areas. The RMA can provide materials such as articles, slides, and education materials to KOLs on request. These materials are one way medical liaisons can provide benefit to their KOLs and fulfill an unmet educational need.
[9] Medico-marketing support The RMA has an important role to play in medico-marketing support for product campaign development and implementation and in helping to shape marketing strategy and direction. The sales and marketing team are experts in business and the RMA can provide an invaluable regional and clinical perspective to assist in the construction of ethical and appropriate marketing plans. The RMA provide scientific and technical support for assigned products; deliver scientific presentations; actively participate in relevant brand teams and helps develop medical affairs strategies for assigned products.
[3,6,8] The RMA works closely with the sales and marketing teams to provide the strategic medical input into core brand (product) strategies and to support medical/marketing activities such as promotional material generation/product launches. The RMA also review and approve regional promotional materials. The RMA should have a strong grasp on information within their therapeutic area because in order to have quality relationships with KOLs, it is essential that medical liaisons be extremely knowledgeable.[3,6,8] Figure 2 describes the communication between corporate and field medical affairs, sales and marketing team. Figure 2 Communication between corporate and field medical affairs team, sales and marketing Clinical research The RMA can facilitate investigator-initiated clinical research proposals from approval until completion, presentation, and publication.
It is possible for a RMA to have valuable access to KOLs through his expertise in clinical research. The RMA can assist in the development, review and follow-up of clinical studies initiated within the relevant therapeutic area Cilengitide at the regional/local level. The RMA can lead regional/local clinical projects to ensure that all clinical trials are conducted in compliance with the ICH GCP guidelines.[2,3,5,6,9] The Tofacitinib JAK3 guidance from external experts is often required in order to ensure that a clinical trial protocol is workable in practice.
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